How “green” is the wire, cable, tube and tube processing industry?
ecoMetals is the platform of Messe Düsseldorf for pioneers of environmentally friendly products, processes and technologies. Become part of the network and benefit from exclusive visibility – online and at the exhibition grounds.
Are you planning to showcase new processes, materials or services with a measurable contribution to sustainability? Then ecoMetals is the perfect stage for you to clearly communicate your progress and expertise. ecoMetals is an initiative of Messe Düsseldorf that offers a platform for pioneers of environmentally friendly products, production and processes. We help make your innovations easy to find – for visitors on site and for users of digital formats.
Position yourself as an innovator: Present your company as a pioneer in sustainability
Increased visibility on site: Our ecoMetals Trail guides interested visitors directly to you at the exhibition grounds
Increased online reach: With the digital ecoMetals profile and as part of our online marketing, your participation will receive even more attention
Networking with the community: Meet the trendsetters in sustainability – decision-makers, media and experts in environmentally friendly innovations
Guide to a sustainable future for the wire and tube industry
Based on the three topics of Green Production Solutions, Energy and Carbon Management Solutions, and Circular Solutions, ecoMetals demonstrates in a practical way how companies can use forward-looking technologies to transform their processes, reduce emissions, and set new standards for a climate-friendly industry.
Green Production Solutions 2.0
New, energy-efficient production processes and resource-saving technologies
The wire and tube industry is on the threshold of a new era: one in which quality, efficiency and sustainability go hand in hand. With ‘Green Production Solutions 2.0’, companies are proving that resource-saving processes, digital control systems and low-emission raw materials are not only ecologically sound, but also economically viable for the future. Whether it's precise wire drawing processes with reduced energy consumption or the production of tubes from green steel – at wire and Tube, the industry is showing what sustainable production looks like in practice.
Energy and Carbon Management Solutions
Solutions for reducing emissions and efficient energy use
The future of wire and tube manufacturing is not only electric – it is low-emission, networked and renewable. With solutions for using hydrogen, recovering waste heat and storing process energy, ‘Energy and Carbon Management’ opens up new possibilities for sustainable industrialisation. At wire and Tube, pioneers in energy and CO₂ transformation will present how energy-intensive production processes are being reimagined and made climate-friendly – from hydrogen-based annealing lines to CO₂-neutral pipe galvanising.
Circular Solutions
Circular economy, recycling and reuse of raw materials
The wire and tube industry shows that the circular economy is much more than just recycling. It is a new way of thinking in closed cycles – from design to use to recovery. Innovative technologies for urban mining, intelligent scrap processing and digitally documented material flows are used to create high-quality products from secondary raw materials. At wire and Tube, visitors can see how aluminium, copper and steel embark on a second life cycle – high-performance, standard-compliant and resource-efficient.
››› In collaboration with VDMA Metallurgy
Is your company a pioneer in one of our three sustainability topic areas?
The ecoMetals Initiative was a sought-after highlight at wire and Tube in 2024. Exhibitors from all over the world presented their most sustainable products, processes and innovations – and attracted the attention of visitors, media and business partners with a clear message and strong figures.
With the ecoMetals package, you can make your sustainable solutions more visible to visitors on site and across digital channels. Clear on-site signage, curated online placements and editorial consolidation ensure qualified contacts and a strong sustainability profile.
Your benefits with the ecoMetals package
Stand identification: Your participation will be highlighted in the interactive hall plan and in our on-site wayfinding system - so visitors will recognise your sustainable highlights at first glance.
ecoMetals Trail: Visitors are guided directly to your stand on a route created by us via the interactive hall plan.
ecoMetals online profile: With the digital ecoMetals profile, you can present your company in the best possible way with regard to sustainability. A QR code on your stand will take you directly to your online profile.
Marketing included: ecoMetals and your participation in the initiative will be advertised in numerous online advertising media, at the trade fair, on our website and as part of our online marketing.
Press work included: Your participation will be communicated in a press release.
Ready for more visibility?
Book the ecoMetals package today for € 499.00 plus VAT
Sounds exciting? Get in touch or book the ecoMetals package directly with our registration form!